The equipment, energy, people, etc all differentiate a PLing gym from others franchise gyms. PLing Gyms will have a selection of bars to help you along your journey of setting records like; Mammoth Bar, Texas Power Bar, Oky Deadlift Bar, Cambered Bar, Safety Squat Bar, Buffalo Bar, etc. They'll also have bands and chains you can use for pulls, squat, OHP, etc. Lastly they'll have equipment like Monoflits, deadlift platforms, competition benches, etc for you to train on. The music played in a PLing gym will be loud (whatever it is that is played). It'll be brain rattling loud to help get you in the mood to lift heavy weight. The energy is hard to describe. You want to lift heavier and heavier weight each time you walk through that door. That energy is so intense it could run a small town for a month. The lifters are serious and take their lifting very seriously. They'll help you in your endeavors by giving you advice, spotting you, and help push you during your journey. A PLing gym is a whole different beast altogether and it's best to say just go to one and you'll see firsthand how different it is.