Almost every brewery has it's own discount beers. Like Labatt Blue is sold as Lakeport Pilsner (at least I think it's the same anyway). It's now $37.95 for 24 cans. Doesn't taste any different from normal beer.
When I was in North Carolina this summer I bought cheap beer for our kids and I was paying $15 for a 30 pack of Genesee.
#1 - I hate when sammiches are front loaded with meat and not made evenly, one bite and all the meat plops out the sides or back. #2 - Gensese is not real bveer, it's beer made only for poor college kids and it's too keep them regular. #3 - that sammich looks like a little bitch compared to Katz's deli or Carnegie deli in NYC