It's a bunch of guys doing their best to not get hurt, and you can't really blame them. But it makes the game unwatchable. Nobody wants to become the next Robert Edwards.
You can play an all-star baseball and baketball game, and you can still play hockey like a men's league game or shinney. It's impossible to have a football game without contact.
I like SAD's idea of a skills competition. It would be much more watchable than a fake game.