He may be brilliant. (I doubt it). But more people are talking about him and his supplement line with him withdrawing from the contest than if he had competed and taken second, which is probably what would have happened. He'll make a lot more money with the supplement line and everyone talking about him NOT being in the Olympia than otherwise. So follow the money. It's not like there's every any surprises as the Olympia anyways. Men's Open: 5X repeat winner. Men's physique: 2X winner. Women's fitness: 3X winner. Its' best for the IFBB to have multi-year winners obviously.
Then again, he may be an idiot. we'll all know later, LOL