Both really.
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Thank you. I think my earlier post might have been misunderstood a little cause I expressed it badly. The politicians AND the media profit from each other.
Politicians need exposure to get elected, re-elected, and to get the power and/or money they covet.
The media, in any form, is a business. It needs money, ratings, clicks, whatever, to keep doing business. As a business, it needs to identify who its niche market is to keep doing business, then try to build that business. There is a percentage of the public who frequents the media that tells them what they want to hear, whether it be "Left," or "Right."
Politicians and the media feed off each other. CNN, for example, builds its customer base by telling them what they want to hear, Fox does the same with its base, and so on through most tv, newspaper, radio, blogs, FB groups, whatever. CNN, Fox, and others give some politicians favorable exposure, the opposite to others, depending on the media's business model. Politicians who seem aligned to one media outlet or another know this, know their own base, and grant interviews or whatever else they need to do to encourage the politician-media relationship that will help them.
There are very few un-biased people around, myself included. Most of us already have formed our own opinions on Blacks, Whites, LGBT, QAnon, masks, George Floyd, vaccines,BLM, the middle east, taxes, the border, you-name-it.
The media knows this, we are all being played by all but any few media that are pure-journalism and unbiased themselves ... and the politicians plug into that. The only way to defeat this is for each of us, myself included, to stop seeing the media that reinforces what we already think we know as a source of truth ... and entertainment.